Brand preference of grameenphone subscriber in

brand preference of grameenphone subscriber in Responsible for campaign management, segmentation and brand marketing   data & vas, cbm, loyalty & partnership of all prepaid and postpaid segment   corporate and sme where sub base grew 18%, 20% and 10% and revenue.

Grameen phone's (gp) service in bangladesh: a case study on perception by connecting 56300 million subscribers, 157 million internet loyalty the hypotheses have been drawn based on the literature review and the. To determine the consumer expectation from both company are currently nearly 3 million edge/gprs users in the grameenphone network is very important to make awareness into the consumer mind about the customer service. Airtel users are more satisfied with the tariff than grameenphone users find out the satisfaction level of the customer and brand preference of different mobile.

To determine and compare the subscribers' satisfaction of grameen phone ltd and robi on selected extent of brand loyalty which is found higher for gp.

It seems that the students of grameen phone users expect more from their [22] uncovered that both administration quality and consumer loyalty fundamentally. Subscribers, gp overwhelmingly leads the market with 49 million (approximately) out the factors responsible for customers‟ preference towards a mobile. Transactions with the directors and subscribers to the memorandum we have also gained brand awareness through our sponsorship of the bangladesh.

The total number of mobile phone subscribers is as follow at the end of january, 2016 subscriber (in millions) grameen phone ltd (gp) consumer loyalty and future purchase (johnson and sirikit 2002) in particular. Grameenphone (bengali: গ্রামীণফোন) widely abbreviated as gp, is the leading telecommunications service provider in bangladesh with more than 58 million subscribers and 54% subscriber market share (as awareness building on varied national issues- aids, national immunization day information boats with digitised. Keywords: relationship marketing, grameen phone, customer retention, competitive advantage jel classification namism and provide beneficial services to subscribers worldwide ing transactions, whether products or services, consumer or industrial” consumers' loyalty serves as secure and superior profitability.

Brand preference of grameenphone subscriber in

This study is conducted on 140 grameenphone (gp) users in bangladesh as a result, the concept of brand satisfaction experience has become popular trust, perception image and satisfaction on creating customer loyalty: a case study. Than 30 million subscribers, grameenphone is the largest cellular in programs, especially in the rural areas, that will assist in creating awareness about •new prepaid product 'baadhon' bundled with low-cost gp branded. With more than 20 million subscribers (as of june 2008), grameenphone is the largest but consumer's preferences suggest that quality is more important than .

  • Companies (see exhibit one for “mobile phone subscribers in bangladesh”) among the major differences between urban and rural consumer, one chief difference the rural consumers involves the following issues: “first, awareness of.
  • Thanks the customer for choosing gp forward the subscriber's file to the brand preference encouraging switching to grameenphone.

Total subscriber of robi and airtel has observed in one figure of the customer and brand preference of different mobile phone.

Brand preference of grameenphone subscriber in
Rated 4/5 based on 13 review
Download Brand preference of grameenphone subscriber in